1. Introduction
EU STOR ("we", "our", "us") operates the website https://eustor.com ("the Site"), an independent digital publication covering the European battery energy storage system (BESS) market. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
By accessing or using the Site, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Automatically Collected Information (Log Data)
Like most websites, our servers automatically collect limited information when you visit, including:
- Internet Protocol (IP) address
- Browser type and version
- Operating system and device type
- Pages visited, time spent, and referring URLs
- Date and time of each request
This information is used in aggregate form for security, troubleshooting, and understanding how readers use the Site. It is not used to personally identify individual visitors.
2.2 Cookies and Similar Technologies
We use cookies and similar technologies to operate and improve the Site, and to enable advertising services. Cookies are small text files stored on your device by your browser.
- Essential cookies — required for basic functionality such as secure browsing and remembering preferences.
- Analytics cookies — help us understand aggregate traffic patterns and improve our content.
- Advertising cookies — used by third-party advertising partners, including Google AdSense, to display ads and measure their performance.
You can control or delete cookies through your browser settings at any time. Disabling certain cookies may affect your experience of the Site.
3. How We Use Information
We use the information we collect to:
- Operate, maintain, and secure the Site
- Understand readership trends and improve editorial coverage
- Display and measure advertising served by third-party networks
- Respond to inquiries sent through our contact channels
- Comply with legal obligations
We do not sell personal information to third parties.
4. Third-Party Advertising (Google AdSense)
The Site may display advertisements served by Google AdSense. Google, as a third-party vendor, uses cookies (including the DoubleClick cookie) to serve ads based on your prior visits to this Site and other websites across the Internet.
- Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this Site and/or other sites.
- You may opt out of personalized advertising by visiting Google Ads Settings.
- You may also opt out of third-party vendor cookies by visiting www.aboutads.info/choices.
- For more information about how Google uses data, please review Google's Advertising Policies and Google Privacy Policy.
5. Analytics
We may use web analytics services to collect aggregated, non-identifying data about Site usage. These services may use cookies to analyze how visitors use the Site. The data generated is used solely to evaluate and improve our editorial content and user experience.
6. Your Rights
Depending on your jurisdiction (including under the EU General Data Protection Regulation and similar laws), you may have the right to:
- Request access to personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Object to or restrict certain processing
- Withdraw consent at any time where processing is based on consent
- Lodge a complaint with your local data protection authority
To exercise any of these rights, please contact us at editorial@eustor.com. We will respond within a reasonable timeframe (typically within 30 days).
7. Data Retention and Security
We retain log and aggregate data only as long as necessary for the purposes described in this policy. We implement reasonable technical and organizational measures to protect the Site against unauthorized access, alteration, disclosure, or destruction of data.
8. Children's Privacy
The Site is a professional energy-industry publication and is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
9. External Links
Articles on the Site link to external websites and original sources. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party website you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Significant changes will be highlighted on the Site where reasonably possible.
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
or through our contact page.